Recently the State Administrative Bureau of Industry and Commerce issued the notice on the work arrangement to further control on the five kinds of the fake and illegal online advertisement.

The online advertisement covers the portal site, the search engine, the electronic business platform, the mobile, the new media and etc.

There are five kinds of the fake and illegal online advertisement which are specially controlled under the notice.

1. The fake and illegal online advertisement which have the public opinion direction or damage the interests of the nation;
2. The fake and illegal online advertisement on the food, health food, medical services, pharmaceutical and medical equipment which endanger the public safety;
3. The fake and illegal online advertisement on the financial investment, the business promotion and the collection which content will concept or mislead the consumers, harm the public interests of property;
4. The fake and illegal online advertisement which breach the public order or against the good social custom and cause the adverse social impact and damage the physical and mental health of minors;
5. The other fake and illegal online advertisement which cause the strong public impact.

 The notice requires the local Administrative Bureau of Industry and Commerce to strengthen the power and to have a stricter control on the above five kinds of the fake and illegal online advertisement. The government should have all illegal activities published to the public.